Author Archives: fateme

What Makes A Great Brand Experience?

The shift to the digital age has reached an all-time high in recent years, especially after the COVID-19 pandemic. Online sales have skyrocketed as buyers become more comfortable with digital transactions. For example, in 2021, consumers spent around $14 billion … Read More

What Is Social Selling?

If you haven’t already heard about social selling, we must warn you sooner or later, you will! This marketing strategy is the next big thing that is going to shape the future of commerce in the years ahead, and everyone … Read More

Shopify Brands with Super Successful Referral Programs

One of the most cost-effective marketing strategies for community-driven growth is referral programs. Brands have found that referred customers are 18% more loyal and have a 16% higher lifetime value rate. They also spend 13% more than their non-referred customers. … Read More

word-of-mouth marketing

Word-of-Mouth Marketing: Definition and Importance

Do you remember the last time you went to a great restaurant and wanted to recommend it to your friends and family members? Can you think of the last time you saw something and just had to tell everyone you … Read More

How to manage UGC

What Is User-Generated Content and Why It Is Important

With the ever-growing popularity of social media platforms and almost everyone having a smartphone these days, every person is a potential content creator. Long gone are the days when only professional photographers, video-makers and writers could produce content for people … Read More

Customer loyalty

What Is Customer Loyalty and How to Build It

Customer loyalty is one of those concepts that all businesses need to pay close attention to, despite their company size. The level of your customer loyalty significantly impacts how well your business does. Businesses need to care about customer loyalty … Read More

What Is Community Marketing? A Complete Guide

Community marketing has become one of the buzzwords in the marketing realm. Nowadays, many brands have started seeing the power of communities for themselves and tapping into community marketing’s potential. But what exactly is community marketing, and how brands can … Read More

Brand advocacy

Everything You Need to Know About Brand Advocacy

Brand advocacy is probably one of the oldest marketing strategies in the world. Throughout history, we humans learned to rely on each other’s experiences and make decisions based on the trust we put in our friends, family members and network. … Read More

4 Advocacy Marketing Strategies That Work

Advocacy marketing is one of the fastest-growing trends in the marketing industry in 2022. Although hardly a new marketing tactic, many brands are just now realizing its true potential. There are different advocacy marketing strategies that brands can use to … Read More

Community Manager vs. Social Media Manager

Social Media Manager vs Community Manager

How is social media management different from community management? With the growing popularity of social media, more and more brands have decided to be present on various social media platforms in the past decade. Nowadays, it isn’t easy to find … Read More