It is widely established that Millennials and Gen Z expect their favourite brands to appreciate them for their engagements on social media. This creates brand affinity as they are acknowledged by the brands they love through their participation. A rewarding relationship always lasts longer. At Pukket we have developed a fully customisable point-based system for […]

Please fill in the form below and inform us of your preferences for indentifying and onboarding your brand advocates. We will then customise our AI engine to take into account your crieteria for advocate identification and onboarding.

Are you struggling to produce quality content for your day to day brand activities? With most teams working remotely, it is difficult to coordinate and produce quality branded-content. But what if you could outsource content creation to the same people who buy your products and services? Here’s why outsourcing UGC Matters During COVID-19 Lockdown. Have […]

influencers and advocacy at scale

Influencers: Mega, Micro, Nano. What Next? From start-ups to Fortune 500 companies, influencer marketing has become a trendy marketing channel for brand building and raising awareness. The industry is growing at a very rapid pace, and experts are estimating it to hit 10 billion dollars by 2020. Besides,  almost 60% of marketers have increased their 2019 influencer marketing spending. […]

community marketing

Just like the way you need friends and family in your social circle, a business also requires a community to interact with for support in business. Nearly every successful organization integrates community engagement initiatives in order to increase loyalty, advocacy and brand affinity. This brings about the concept of community marketing. This form of marketing […]

top advocacy management platforms of 2020

Have you decided to incorporate advocacy or community marketing into your marketing strategies? If so you are on the right track. In fact, word of mouth marketing could see the overall effectiveness of your overall marketing improve by 54%. But this won’t come on a silver platter. You have to come up with a well-informed plan […]

advocacy management platforms

Internet advent has remarkably changed the way consumers make their purchase decisions. It’s no longer easy for brands to convince their target consumers that they are the best ones to solve their needs. And because research shows that consumers trust their friends more than brands, businesses are starting to incorporate advocacy management platforms in their […]

Starting a business is among the boldest steps that people make in their lives. Overcoming the fear of being part of the  20% of small enterprises that fail in their first year or 30% second-year small business failures  is quite a big deal. This rate can be considerably higher among tech startups. Congrats if you have a Series A startup. […]

Lean analytics virality

When running a business startup, there’s no better way of measuring your progress and getting clear answers to your important marketing questions than using lead analytics model. By knowing what, how and why to measure in your marketing strategies, you’ll be able to establish where you are in terms of virality and how to improve […]