2022 Marketing Trends

It may not feel like it, but 2022 is here! While 2021 was still heavily influenced by the Covid-19 pandemic and filled with lockdowns, Zoom meetings and cancelled plans, we hope 2022 will be different. Besides day-to-day life, the pandemic also influenced marketing trends and how marketers think and act. The pandemic made us thoroughly understand the importance of having a solid online presence for brands. 

These circumstances obviously impacted marketing trends and strategies and made them evolve quickly. This is why marketers need to stay on top of the new changes and trends to be relevant. Therefore, in this article, we will discuss the marketing trends that can help marketers strengthen their marketing strategy for 2022.

Video marketing

Videos have been one of the most talked-about forms of content in the past few years, and it is one of the most important marketing trends for 2022 too.

Nowadays, people are streaming everywhere and consuming video content has never been this easy. This is why brands need to pay extra attention to providing high-quality video content for their customers to keep their customers engaged and win their hearts.

Short-form content is a type of video content that is on the rise, especially with TikTok gaining popularity, Instagram introducing Reels, and YouTube adding shorts. Short-form video content is on the rise, and it is only getting more popular each year.

It is predicted that video marketing will play an even bigger role in 2022 marketing. Which only proves the importance of this marketing trend to brands.

Content marketing

Content marketing is one of the critical parts of any marketing strategy in 2022. As marketing is getting more and more intertwined with the internet and web search, creating valuable and relevant content becomes even more important for brands.

Content is an excellent way for brands to connect with their customers, keep them engaged, and build trust.

Producing good content helps brands build credibility, which can have a lasting impact on their audiences. Statistics show that even if the purchase itself happens in a store, 80% of significant purchases start with online research. This indicates the importance of creating relevant and helpful content for brands.

Marketing personalization

While privacy is an essential issue for customers, so is personalization. Every customer wants to feel that they are unique and not one of many. Personalizing brand communications help brands build a meaningful connection with their customers. 

According to The Drum, personalized campaigns usually result in a higher rate of engagement, conversions and glowing reviews from consumers. This clearly shows the importance of personalization. If a brand wants to win the hearts of consumers, it needs to embrace personalization.

An excellent example of this marketing trend is the “Spotify Wrapped” campaign by Spotify. One of the main reasons that contributed to this campaign going viral was its personalization. Each customer got unique, tailored, personalized content. 

Online communities

As marketing trends go, branded online communities have become gained popularity in the last couple of days. Especially with Google announcing the removal of third-party cookies, online communities will become a necessity for many brands this year. 

Many brands host online communities to make deeper connections with their customers, called branded online communities. Branded online communities are communities that a specific organization designs to gather people who love that organization under one roof

An online community is a perfect place for brands to communicate with their loyal and engaged customers. They are also a fantastic place for customers to interact with each other and get inspired.

Online communities have many benefits for brands, including collecting feedback and innovative ideas, increasing engagement and receiving user-generated content.

Check out this article to learn how to build an online community!

Advocacy marketing

Advocacy marketing is another notable marketing trend in 2022. Influencer marketing has been one of the most effective forms of marketing for many years. However, many brands now realize that it may not be worth their effort. 

An affordable and effective alternative to influencer marketing is advocacy marketing. Advocacy marketing is when people with direct experience with a brand, product or service tell their stories to spread the word about a company

Advocacy marketing costs less than influencer marketing, offers more reliability, and increases engagement.

Many advocacy marketing platforms allow brands to connect with their loyal customers effectively. Some of these platforms, like Pukket, offer comprehensive rewarding systems so that brands can reward their avid fans for getting the word out.

Voice search optimization

Another marketing trend for 2022 is voice search optimization. According to a study, 48% of consumers use voice assistants for general web search. This is why brands need to optimize their websites for voice searches.

This means that marketers need to focus on long-tail keywords and question queries. This is because when people ask questions, they use full sentences.

Brands need to create content that answers people’s questions to benefit from this marketing trend. Another critical point that brands need to consider is that since around half of the searches are happening on mobile devices, websites have to be mobile-friendly. 

Social buying

Social buying refers to buying products or services on social media without leaving the platform. Photoslurp defines social buying as a crossroads between social media and eCommerce.

Shopping on social media has gained increasing popularity in recent years, especially in China and other Asian countries. Moreover, shoppers have become more comfortable buying from individual retailers on social media. Now, it is easier than ever for brands to leverage the power of social media to increase their sales.

Social buying is going to be one of the most important marketing trends, and not just in 2022 but for the years to come. The reason is that social buying represents a real shift in power from retailers and brands to people.

According to Accenture, by 2025 the social commerce opportunity will triple in size and will reach $1.2 trillion 4 years from now. This is an opportunity that brands should not miss. This is why it is essential for brands to get themselves ready to benefit from this shift in the market as soon as possible!

So, there you have it! The 7 marketing trends of 2022 that every marketer needs to know before creating their marketing strategy for this year!

If you need more information about advocacy marketing and building a branded community, do not hesitate to get in touch with us!