One of the most cost-effective marketing strategies for community-driven growth is referral programs. Brands have found that referred customers are 18% more loyal and have a 16% higher lifetime value rate. They also spend 13% more than their non-referred customers. We believe different variations of word-of-mouth, including referral marketing, will form the future of commerce. […]

word-of-mouth marketing

Do you remember the last time you went to a great restaurant and wanted to recommend it to your friends and family members? Can you think of the last time you saw something and just had to tell everyone you know about it? If yes, then you have experienced word-of-mouth marketing first-hand. In this article, […]

How to manage UGC

With the ever-growing popularity of social media platforms and almost everyone having a smartphone these days, every person is a potential content creator. Long gone are the days when only professional photographers, video-makers and writers could produce content for people to consume. This presents a great opportunity for brands as they can easily tap into […]

Customer loyalty

Customer loyalty is one of those concepts that all businesses need to pay close attention to, despite their company size. The level of your customer loyalty significantly impacts how well your business does. Businesses need to care about customer loyalty since retaining current customers is way more affordable than acquiring new ones. Did you know […]

Community marketing has become one of the buzzwords in the marketing realm. Nowadays, many brands have started seeing the power of communities for themselves and tapping into community marketing’s potential. But what exactly is community marketing, and how brands can implement it in their marketing strategy? In this article, we first discuss the definition of […]

Brand advocacy

Brand advocacy is probably one of the oldest marketing strategies in the world. Throughout history, we humans learned to rely on each other’s experiences and make decisions based on the trust we put in our friends, family members and network. We still use the same strategy to this day. For example, when people want to […]

Advocacy marketing is one of the fastest-growing trends in the marketing industry in 2022. Although hardly a new marketing tactic, many brands are just now realizing its true potential. There are different advocacy marketing strategies that brands can use to implement advocacy marketing right. In this article, we talk about four of the most effective […]

Community Manager vs. Social Media Manager

How is social media management different from community management? With the growing popularity of social media, more and more brands have decided to be present on various social media platforms in the past decade. Nowadays, it isn’t easy to find a brand to not be present on at least one social media platform, be it […]

Influencer marketing alternatives

Considering how prevalent influencer marketing has become nowadays, it is difficult to believe there was a time when people used to laugh at paying huge sums of money to people on social media for promotion. But, that kind of thinking belongs to the past, and now, influencer marketing has become an inseparable part of the […]

Community Manager

In recent years, various companies from different industries have become increasingly interested in building online communities. These brands have created their one-of-a-kind online communities to nurture inspiring environments around their products and services with the goal of keeping their most loyal customers engaged with their brand. Because of this new interest in hosting online communities, […]