Customer loyalty

Customer loyalty is one of those concepts that all businesses need to pay close attention to, despite their company size. The level of your customer loyalty significantly impacts how well your business does. Businesses need to care about customer loyalty since retaining current customers is way more affordable than acquiring new ones. Did you know […]

Brand advocacy

Brand advocacy is probably one of the oldest marketing strategies in the world. Throughout history, we humans learned to rely on each other’s experiences and make decisions based on the trust we put in our friends, family members and network. We still use the same strategy to this day. For example, when people want to […]

Advocacy marketing is one of the fastest-growing trends in the marketing industry in 2022. Although hardly a new marketing tactic, many brands are just now realizing its true potential. There are different advocacy marketing strategies that brands can use to implement advocacy marketing right. In this article, we talk about four of the most effective […]

Influencer marketing alternatives

Considering how prevalent influencer marketing has become nowadays, it is difficult to believe there was a time when people used to laugh at paying huge sums of money to people on social media for promotion. But, that kind of thinking belongs to the past, and now, influencer marketing has become an inseparable part of the […]

Community Manager

In recent years, various companies from different industries have become increasingly interested in building online communities. These brands have created their one-of-a-kind online communities to nurture inspiring environments around their products and services with the goal of keeping their most loyal customers engaged with their brand. Because of this new interest in hosting online communities, […]

As a community manager trying to manage a community of advocates, there are many tasks that need to be done. You can improve how you manage your community of advocates with these six tips! One of the marketing trends that have gained more and more popularity in recent years is establishing a branded online community. […]

4 ways advocacy marketing can help you create value Advocacy marketing is one of the terms that has gained a lot of popularity among many marketers in recent years. Advocacy marketing goes hand in hand with online communities that brands often host to take advantage of the many benefits they offer. Brands can leverage this […]

How to manage UGC

UGC or user-generated content is one of the terms that has become more important since social media platforms gained popularity in the past decade. Nowadays, brands love to receive UGCs from their advocates, and most of them constantly encourage their customers to create valuable content for them. However, many brands struggle when trying to manage […]

customer engagement

8 ways to improve customer engagement Customer engagement is a concept that has been used for many years by many successful marketers. This is because customer engagement drives the success, product development and overall growth of a business. A study by Gallup shows that if customers are fully engaged, they are 23% more likely to […]

Show advocacy marketing

As someone working in marketing, you must have heard it too! Advocacy marketing is one of the rising marketing trends of 2022. Advocacy marketing is one of the effective strategies that marketers rarely focus on. This is why if you want to get the word out about your products or services, you need to know […]