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community marketing

Here’s Why You Can’t Ignore Community Marketing

Just like the way you need friends and family in your social circle, a business also requires a community to interact with for support in business. Nearly every successful organization integrates community engagement initiatives in order to increase loyalty, advocacy and brand affinity. This brings about the concept of community marketing.

This form of marketing primarily involves creating a brand presence that interacts well and actively with the existing customers and employees. In this digital era, community marketing is supported by social media platforms where  about 3.2 billion people hangout. If you haven’t embraced this form of marketing yet you have some catching up to do. Although it can be a bit time-consuming, you can’t afford to ignore it because:

It’s an effective way of knowing your customers

When you get close to your existing customers and encourage one-to-one conversations between you and them, they feel easy to give their honest opinions about your brand. Some of the comments you’ll get will be positive while others may be negative. It’s through such feedbacks that you’ll be able to identify more of their needs and what you can do to align your products/services according to their expectations. It’s one of the best ways of knowing your customers without having to use a third party. You will also have the chance to communicate with them if you have the time and the resouces to dedicate to this (Pukket offers an automatic chatbot to initiate the conversation).

Your reputation gets better

 The internet is a great tool for the visibility of many businesses. However, it can also be your worst nightmare. Just a single customer complaint can see your business fall from grace to grass. Even if you avoid going online, you can’t hide from the wrath of an unsatisfied customer who’s determined to let the world know how disappointing your product/servic is. The best way to avoid such issues is by getting so close to your customers that you are able to respond to their concerns swiftly before they escalate to destructive experiences. That’s where community marketing comes in handy, by removing the distance between your brand and its customers. Even if the bad experience gets shared, you’ll have the chance to get in touch and win that customer back.

Improved brand loyalty and customer retention

When you are in constant touch with your customers, they feel valued and are happy to stick around you. That human touch in a brand is very important and is a key ingredient in customer loyalty. Unlike commercial ads that are one-sided communication, community marketing encourages two-way communication between your brand and its customers. Besides promotional content, you might decide to be sending goodnight and good morning messages to your customers. Such messages make your brand feel a bit human. And since consumers trust messages from real people more than those from artificial brands, giving your brand a human face will go a long way to making your customers develop trust in you.

You get valuable brand advocates

When your existing customers are convinced that you care about them and are committed to satisfying their needs, they become your die-hard fans. They are very willing to spread a word about your brand. Even without your request, they will find themselves telling other people about the awesomeness of your business and why they should as well choose you over your competitors.

When you’ve have such a soft spot in their hearts, you can easily turn them into your brand ambassadors. With just a little motivation, they can help you reach customers who you can’t access directly. Besides promoting your business, the brand ambassadors are likely to spend twice the amount an average customer spends on your products. It’s a double win for you.

Your cost of customer acquisition is likely to reduce significantly

 Commercial ads and promotions have taken a toll on modern-day businesses. Recent research shows that the cost of customer acquisition has increased by over 50%  from 2014 to date (2019). If you’ve been in business within the period, most likely, you can attest to that. Fortunately, one of the best remedies to the problem is something easy to do community marketing. Through the brand ambassadors drawn from your customer community, your promotional messages can go viral and get higher sale conversions without you having to spend a fortune.  

For instance, instead of using Google ads which costs you about $1 to $2 per click to promote your product, you can request your customers to take and share photos of them using it (the product) on their social media channels through photo challenges and competitions. The latter strategy will cost you less and will result in more customers because consumers trust their friends and families five times more than brand content

Your chances for valuable collaborations increases

When you have constant and close interaction with your customers, you’ll trigger regular conversations revolving about your brand among them and the people around them. As a result, your brand awareness scope increases as the conversations make you keep on connecting with new people. Other brands start getting curious to know more about you for possible partnerships. That gives you a great opportunity to work together with brands that you share common values with and support your vision. A great example of this is Wendy’s Twitter account.

You see? If you haven’t adopted community marketing, you are missing out on great opportunities. But all is not lost and it’s not too late to make a change. Set the ball rolling, and in case you need help, Pukket, the leading word-of-mouth marketing experts, are just a call away.

top advocacy management platforms of 2020

Top Advocacy Management Platforms of 2020

Have you decided to incorporate advocacy or community marketing into your marketing strategies? If so you are on the right track. In fact, word of mouth marketing could see the overall effectiveness of your overall marketing improve by 54%. But this won’t come on a silver platter. You have to come up with a well-informed plan on how to conduct your advocacy programs. Here are the top advocacy management platforms of 2020 in no particular order.

One of the components of your plan should be a top-notch advocacy management platform that corresponds to your objectives. Considering there are hundreds of such platforms, you might find it quite confusing to select one from the rest. But don’t worry. Following unbiased research, we’ve compiled for you a list of the best advocacy management platforms you can choose from for your 2020 marketing plan. Let’s have a look at it.

  • Hootsuite

Created in the year 2008 by Ryan Holmes, Hootsuite has become a coveted advocacy management platform with more than 18 million people across the world. Their app, which primarily focuses on social publishing, is reasonably priced and suitable for businesses with relatively simple needs. In case you need social listening features alongside social publishing, you’ll have to buy another app called Hootsuite Insights from the same platform.

With Hootsuite’s Employee Advocacy Toolkit, you can easily create an effective employee advocacy program through the Hootsuite app. Besides, the app helps you to maintain a close eye on the customer reviews concerning your brand across various social media channels.

  • InviteReferrals

InviteReferrals has advocacy marketing software which they claim to have over 20,000 users. Available in more than 20 languages, InviteReferrals app can be used by lots of different people globally. If you have a referral campaign that you’d like to launch promote, you can use InviteReferrals referral program to reach a larger audience through your existing customers. Besides, the apps help you to keep track of the results of your campaign.

After setting up a referral campaign through the app, the next step is to integrate and promote it through your website and/or social media channels. Customers who like your product and would like to get the referral program’s reward will enroll into the program. Upon the enrollment, the customers can refer friends on various social channels to your products/campaign.

The InviteRefferals app will track every invite, website visit through the campaign and each referral conversion. It then sends a reward email to a referrer for every successful referral conversion. Besides, it allows you to track individual customer’s data, thus the ability to identify the referrers who are the most influential. Besides, you can export such data anytime.

  • Pukket

Pukket recognizes the fact that many consumers are willing to share their own experiences with various brands on social media for free. As such, the platform has an application that’s designed to encourage the over 1 billion active Instagram users to talk about their favorite brands. Brands can use Pukket’s web app, mobile app or the API service to manage and reward their advocates on social media. Pukket automatically detects, moderates and rewards these advocates for each and every relevant posts shared. The social loyalty credits can then be redeemed for various vouchers.

Pukket advocacy management platform is fully automated using computer vision and NLP techniques to help you streamline your advocacy marketing processes. The automation comes in handy for the scalability of your marketing efforts besides saving your time. Brand community managers will then have access to their web and mobile dashboard to track their progress and analytics.

  • Influitive

Influitive is another platform designed to help you build sturdier relationships with your customers and brand advocates at scale. With a simple design and intuitive user interface, the Influitive is easy to use for the creation and management of your advocacy programs. Whether your objective is to increase your conversion through social shares, online user reviews/testimonials, and product feedback or peer support, among other advocacy marketing strategies, Influitive app got you covered.

When it comes to advocates, they are awarded points that they can redeem for different professional perks and privileges. Another key feature of the platform is flexibility. You have a range of advocacy service packages to choose from, depending on your specific needs.

  • MobileAction!

MobileAction! is an innovative advocacy software developed by DNL OmniMedia. The app supports efficiency in your advocacy efforts by allowing you to send targeted action notifications to your advocates easily. Additionally, it displays your upcoming events for your brand advocate’s awareness.

If you want customized features that correspond to your brand for your mobile advocacy, you can talk to the DNL OmniMedia and they’ll make it happen. From the functionality of the app to the fonts and colors, the app will be configured to fit your needs and brand’s uniqueness.

All these platforms are run by technology and marketing experts with a wealth of experience in advocacy marketing. Any of them could be the real deal for your 2020 advocacy campaigns. However, you need to consider your specific needs and preferences before you settle on any them. Here was the list of top advocacy management platforms of 2020 for you.