Customer loyalty

Customer loyalty is one of those concepts that all businesses need to pay close attention to, despite their company size. The level of your customer loyalty significantly impacts how well your business does. Businesses need to care about customer loyalty since retaining current customers is way more affordable than acquiring new ones. Did you know […]

Community marketing has become one of the buzzwords in the marketing realm. Nowadays, many brands have started seeing the power of communities for themselves and tapping into community marketing’s potential. But what exactly is community marketing, and how brands can implement it in their marketing strategy? In this article, we first discuss the definition of […]

Community Manager vs. Social Media Manager

How is social media management different from community management? With the growing popularity of social media, more and more brands have decided to be present on various social media platforms in the past decade. Nowadays, it isn’t easy to find a brand to not be present on at least one social media platform, be it […]

Influencer marketing alternatives

Considering how prevalent influencer marketing has become nowadays, it is difficult to believe there was a time when people used to laugh at paying huge sums of money to people on social media for promotion. But, that kind of thinking belongs to the past, and now, influencer marketing has become an inseparable part of the […]

Community Manager

In recent years, various companies from different industries have become increasingly interested in building online communities. These brands have created their one-of-a-kind online communities to nurture inspiring environments around their products and services with the goal of keeping their most loyal customers engaged with their brand. Because of this new interest in hosting online communities, […]

As a community manager trying to manage a community of advocates, there are many tasks that need to be done. You can improve how you manage your community of advocates with these six tips! One of the marketing trends that have gained more and more popularity in recent years is establishing a branded online community. […]

4 ways advocacy marketing can help you create value Advocacy marketing is one of the terms that has gained a lot of popularity among many marketers in recent years. Advocacy marketing goes hand in hand with online communities that brands often host to take advantage of the many benefits they offer. Brands can leverage this […]

How to handle negative feedback

9 tips to respond to negative comments on social media Since gaining popularity, social media has offered countless possibilities for brands. Nowadays, many brands interact with their customers and brand advocates on social media and keep their online communities engaged. However, being active on social media is a double-edged sword, and you can receive negative […]

How to build an online community

Communities surround us. From the moment we are born, we become members of several communities. These communities could be made up of our family members, friends or people who share a specific interest.  An online community is not so different from an ordinary community besides being virtual.  In this article, we will discuss what online […]

Show advocacy marketing

As someone working in marketing, you must have heard it too! Advocacy marketing is one of the rising marketing trends of 2022. Advocacy marketing is one of the effective strategies that marketers rarely focus on. This is why if you want to get the word out about your products or services, you need to know […]