How to manage UGC

With the ever-growing popularity of social media platforms and almost everyone having a smartphone these days, every person is a potential content creator. Long gone are the days when only professional photographers, video-makers and writers could produce content for people to consume. This presents a great opportunity for brands as they can easily tap into […]

Community Manager vs. Social Media Manager

How is social media management different from community management? With the growing popularity of social media, more and more brands have decided to be present on various social media platforms in the past decade. Nowadays, it isn’t easy to find a brand to not be present on at least one social media platform, be it […]

Are you struggling to produce quality content for your day to day brand activities? With most teams working remotely, it is difficult to coordinate and produce quality branded-content. But what if you could outsource content creation to the same people who buy your products and services? Here’s why outsourcing UGC Matters During COVID-19 Lockdown. Have […]

Influencer marketing is not for you

Marketing trends are quickly evolving. A strategy that used to work superbly for marketers ten years ago is highly likely to be outdated. Influencer marketing is among the most commonly used marketing techniques at the moment. Nearly any brand is looking for someone influencial to pay them handsomely for access to their network. According to […]