Customer loyalty

Customer loyalty is one of those concepts that all businesses need to pay close attention to, despite their company size. The level of your customer loyalty significantly impacts how well your business does. Businesses need to care about customer loyalty since retaining current customers is way more affordable than acquiring new ones. Did you know […]

Brand advocacy

Brand advocacy is probably one of the oldest marketing strategies in the world. Throughout history, we humans learned to rely on each other’s experiences and make decisions based on the trust we put in our friends, family members and network. We still use the same strategy to this day. For example, when people want to […]

How to handle negative feedback

9 tips to respond to negative comments on social media Since gaining popularity, social media has offered countless possibilities for brands. Nowadays, many brands interact with their customers and brand advocates on social media and keep their online communities engaged. However, being active on social media is a double-edged sword, and you can receive negative […]

Influencer marketing vs advocacy marketing

In the digital era, marketing has become a very challenging and complicated task. Now, marketers have multiple channels to choose from and numerous strategies to use in order to introduce their products to more people and attract a wider audience. Influencer marketing and more recently, advocacy marketing are two marketing strategies that due to their […]

Are you struggling to produce quality content for your day to day brand activities? With most teams working remotely, it is difficult to coordinate and produce quality branded-content. But what if you could outsource content creation to the same people who buy your products and services? Here’s why outsourcing UGC Matters During COVID-19 Lockdown. Have […]

influencers and advocacy at scale

Influencers: Mega, Micro, Nano. What Next? From start-ups to Fortune 500 companies, influencer marketing has become a trendy marketing channel for brand building and raising awareness. The industry is growing at a very rapid pace, and experts are estimating it to hit 10 billion dollars by 2020. Besides,  almost 60% of marketers have increased their 2019 influencer marketing spending. […]

top advocacy management platforms of 2020

Have you decided to incorporate advocacy or community marketing into your marketing strategies? If so you are on the right track. In fact, word of mouth marketing could see the overall effectiveness of your overall marketing improve by 54%. But this won’t come on a silver platter. You have to come up with a well-informed plan […]

advocacy management platforms

Internet advent has remarkably changed the way consumers make their purchase decisions. It’s no longer easy for brands to convince their target consumers that they are the best ones to solve their needs. And because research shows that consumers trust their friends more than brands, businesses are starting to incorporate advocacy management platforms in their […]

Lean analytics virality

When running a business startup, there’s no better way of measuring your progress and getting clear answers to your important marketing questions than using lead analytics model. By knowing what, how and why to measure in your marketing strategies, you’ll be able to establish where you are in terms of virality and how to improve […]