Brand advocacy

Brand advocacy is probably one of the oldest marketing strategies in the world. Throughout history, we humans learned to rely on each other’s experiences and make decisions based on the trust we put in our friends, family members and network. We still use the same strategy to this day. For example, when people want to […]

employee advocacy

With the current internet era, there are tons of opportunities that businesses can exploit online. However, any marketer will tell you that beating the online competition isn’t always a walk in the park for organizations. To stay ahead of the competition and maintain reasonable customer acquisition costs, marketers have adopted new trends, including employee advocacy. […]