Community Manager vs. Social Media Manager

How is social media management different from community management? With the growing popularity of social media, more and more brands have decided to be present on various social media platforms in the past decade. Nowadays, it isn’t easy to find a brand to not be present on at least one social media platform, be it […]

Influencer marketing vs advocacy marketing

In the digital era, marketing has become a very challenging and complicated task. Now, marketers have multiple channels to choose from and numerous strategies to use in order to introduce their products to more people and attract a wider audience. Influencer marketing and more recently, advocacy marketing are two marketing strategies that due to their […]

influencers and advocacy at scale

Influencers: Mega, Micro, Nano. What Next? From start-ups to Fortune 500 companies, influencer marketing has become a trendy marketing channel for brand building and raising awareness. The industry is growing at a very rapid pace, and experts are estimating it to hit 10 billion dollars by 2020. Besides,  almost 60% of marketers have increased their 2019 influencer marketing spending. […]

Influencer marketing is not for you

Marketing trends are quickly evolving. A strategy that used to work superbly for marketers ten years ago is highly likely to be outdated. Influencer marketing is among the most commonly used marketing techniques at the moment. Nearly any brand is looking for someone influencial to pay them handsomely for access to their network. According to […]