word-of-mouth marketing

Do you remember the last time you went to a great restaurant and wanted to recommend it to your friends and family members? Can you think of the last time you saw something and just had to tell everyone you know about it? If yes, then you have experienced word-of-mouth marketing first-hand. In this article, […]

How to manage UGC

With the ever-growing popularity of social media platforms and almost everyone having a smartphone these days, every person is a potential content creator. Long gone are the days when only professional photographers, video-makers and writers could produce content for people to consume. This presents a great opportunity for brands as they can easily tap into […]

Starting a business is among the boldest steps that people make in their lives. Overcoming the fear of being part of the  20% of small enterprises that fail in their first year or 30% second-year small business failures  is quite a big deal. This rate can be considerably higher among tech startups. Congrats if you have a Series A startup. […]

brand ambassador

A well managed brand ambassador programme can be your answer to the following problems: Do you feel like your business is facing overwhelming competition? Are your advertisement costs heading to unsustainable levels? Are you striving to generate more quality leads and gain more loyal customers? If your answer is yes to any, if not all […]

employee advocacy

With the current internet era, there are tons of opportunities that businesses can exploit online. However, any marketer will tell you that beating the online competition isn’t always a walk in the park for organizations. To stay ahead of the competition and maintain reasonable customer acquisition costs, marketers have adopted new trends, including employee advocacy. […]

Effective marketing strategies

With the prevailing information age, winning consumer trust is one of the most challenging tasks for businesses, especially start-ups. Traditional marketing channels are becoming expensive and ineffective as consumers have become quite selective of the marketing information they absorb and act upon. The rise of ad-blockers aggrievates the situation even further as many internet users […]