One of the most cost-effective marketing strategies for community-driven growth is referral programs. Brands have found that referred customers are 18% more loyal and have a 16% higher lifetime value rate. They also spend 13% more than their non-referred customers. We believe different variations of word-of-mouth, including referral marketing, will form the future of commerce. […]

2022 Marketing Trends

7 marketing trends you don’t want to miss in 2022 It may not feel like it, but 2022 is here! While 2021 was still heavily influenced by the Covid-19 pandemic and filled with lockdowns, Zoom meetings and cancelled plans, we hope 2022 will be different. Besides day-to-day life, the pandemic also influenced marketing trends and […]

influencers and advocacy at scale

Influencers: Mega, Micro, Nano. What Next? From start-ups to Fortune 500 companies, influencer marketing has become a trendy marketing channel for brand building and raising awareness. The industry is growing at a very rapid pace, and experts are estimating it to hit 10 billion dollars by 2020. Besides,  almost 60% of marketers have increased their 2019 influencer marketing spending. […]

community marketing

Just like the way you need friends and family in your social circle, a business also requires a community to interact with for support in business. Nearly every successful organization integrates community engagement initiatives in order to increase loyalty, advocacy and brand affinity. This brings about the concept of community marketing. This form of marketing […]

Lean analytics virality

When running a business startup, there’s no better way of measuring your progress and getting clear answers to your important marketing questions than using lead analytics model. By knowing what, how and why to measure in your marketing strategies, you’ll be able to establish where you are in terms of virality and how to improve […]