Starting a business is among the boldest steps that people make in their lives. Overcoming the fear of being part of the  20% of small enterprises that fail in their first year or 30% second-year small business failures  is quite a big deal. This rate can be considerably higher among tech startups. Congrats if you have a Series A startup. […]

Lean analytics virality

When running a business startup, there’s no better way of measuring your progress and getting clear answers to your important marketing questions than using lead analytics model. By knowing what, how and why to measure in your marketing strategies, you’ll be able to establish where you are in terms of virality and how to improve […]

employee advocacy

With the current internet era, there are tons of opportunities that businesses can exploit online. However, any marketer will tell you that beating the online competition isn’t always a walk in the park for organizations. To stay ahead of the competition and maintain reasonable customer acquisition costs, marketers have adopted new trends, including employee advocacy. […]