With the prevailing information age, winning consumer trust is one of the most challenging tasks for businesses, especially start-ups. Traditional marketing channels are becoming expensive and ineffective as consumers have become quite selective of the marketing information they absorb and act upon. The rise of ad-blockers aggrievates the situation even further as many internet users use them block online ads, which according to them, are just a nuisance. This is a great threat to online advertisements. It’s high time savy marketers think outside the box to find alternative marketing strategies that are more effective and cost-efficient.
As you try to figure out the options, it essential for you to know that you are approaching people who are like your ex; they don’t trust you. They are almost fully fed up with marketers. In fact, only 4% of them trust marketers . Deceit is the first they see in you whenever you advertise your products or services. That’s why they will go to the extent of paying for an ad blocker to stop seeing your ads popping up on their screens. How will you then reach them if they can’t even give you a chance to show them the nice products or services you have in store for them?
A Customer Centric Era
Customers trust other customers for unbiased information about a product or service than they do to marketers. Unlike a marketer who has an agenda of promoting their products or services or generate sales, customers will in most cases talk positively about a product or service when it actually benefits them. So, if you really want to reach more customers, you need to use the existing ones as a bridge. However, you must ensure that your current customers are satisfied with the value that you provide them. Develop the best product or service and provide top-of-the-line customer service
Having done that, it will be very easy for you to turn them into your ambassadors. On that note, let’s have a look at some of the authentic marketing approaches you can use to make your satisfied customers recommend your brand, business, products or services to their friends and family.
1. Customer advocacy programmes
Customer advocacy program refers to a marketing initiative whereby a business offers incentives to its customers to turn them into spokespeople for their brand. In as much as your customers are delighted by your products or services, their busy lives may make them forget to spread the word about your business. Their limited leisure time might be so occupied with other activities that they won’t have time to talk about your business, unless when a specific related need arises.
However, in the midst of their busy lives, your customers can still afford some time to share their good experiences with your business if they know that you’ll show them some appreciation in the form of simple incentives for their effort.
There are various incentive options you can choose from, but money isn’t a good idea for the initiative. Giving them money will appear like you are buying their loyalty and this might not end very well with you. In Pukket, we reward Pukket points to customers in our customer advocacy programs. People who get these points as a reward of content sharing can then spend the points on vouchers.
2. Brand ambassador programmes
When you are committed to offering top-notch services or products, you get customers that are so loyal to your brand that they won’t mind showing their support to it even if it’s for free. You can recruit such people to represent and promote the brand or spread the word about your recent/upcoming product/service launch. Although some companies don’t pay their ambassadors, giving yours a token of appreciation in the form of a few bucks, services, products, or resources can enhance the ambassadorship in a great way.
3. Referral programmes
One of the most effective marketing strategies used nowadays is referrals. In a referral program, you prime and reward your customers for helping put your business, products or services in front of prospective leads. Take time to find out the best reward for motivating your customers to refer your business to their friends and families. You can give them a discount, redeemable points or purchase credit whenever their referrals act on your call to action.
The power of word-of-mouth can see your business experience quality leads and meet its revenue targets without spending a fortune on customer acquisition. Pukket can help you to develop and implement an ultra-effective referral program. Besides, our platform enables you to measure your referral analytics very conveniently.
4. Encouraging customer reviews and testimonials
Customer feedback, just like referral programs, are seen by other customers as authentic, giving a true picture of your business. Reach out to the customers who’ve used your product or service, seek to find out their views about it and request them to leave a review about the same on your website or social media pages. You can also ask them to incorporate the reviews and testimonials on their websites, social media profiles and/or products to promote the visibility of your business further.
Customer reviews and testimonials do not only prove value to prospects but can also help you understand why you are retaining or losing customers.
5. User-generated content
Encouraging the creation of user-generated content (UGC) is one of the most effective marketing strategies a brand can take up in 2020. UGC is the content created and shared by your unpaid fans to promote your business or brand. It could be a picture, a video, a tweet, a blog post, a testimonial or any other form of sharable content originating from a person who is so enthusiastic about your business that they can go that mile to make other people aware of your awesome brand, product or service without expecting any payment for the effort.
Do you want help in any of the above five marketing strategies? Pukket is your solution to running such programmes and initiatives. We’ll make your customers create content that is ten times more impactful than branded content, consequently helping you to cut down on your promotion costs significantly. Please visit this page and get in touch with us.