writing house rules

Whether or not a campaign or a challenge becomes successful depends on many factors. One of the most important ones is the house rules (or in other words the Must Have’s and Must Not Have’s as some may put it). 

Through these guidelines, you are communicating your expectations with your community of advocates. You tell them what you want from them and what type of content you wish them to create. Therefore, setting up great rules is essential for the success of your community of advocates. 

However, and especially at the beginning, writing your community of advocates’ house rules might be challenging. But worry no more! We are here to help! 

In this article, we discuss the following:

So, let’s get started!

What are house rules?

Let’s begin with answering the question of what house rules are. House rules are the “must haves” and “must not haves” for your brand. They are what guides your community of advocates to create the perfect content for your brand.

On Pukket, house rules are a set of guidelines used to tell your community of advocates what type of content you want them to create. Your brand might have specific values. This section is the perfect place to clearly communicate these values with your community of advocates. Or you need your product to appear in the user-generated content in a certain way. The House rules section is the perfect place to communicate your expectations with your brand’s advocates. 

Why are house rules important?

Through the years, successful brands develop a certain reputation for themselves. People behind those brands have worked really hard to create meaningful relationships with their customers and build a reputable image of their brand. This is why maintaining that reputation and image is one of the most essential tasks for every marketing or communication officer at every company.

As your company’s marketer or PR specialist, it is your job to protect the reputation of the brand you are working for. Therefore, it is only natural for you to want to have control over what type of content your community of advocates is creating and what type of message they are sending to the world. House rules help you have a say in the type of message your brand’s advocates spread to the world. By setting effective guidelines for your challenges, you can educate your community about your desired type of content and gain some control over the content your community creates. Moreover, Pukket AI Assistant will also help you by filtering out entries that do not follow the rules set by you. This will lift a big burden from you and your team as there would be no need for manual inspection of UGCs.

How to write great house rules

Now that you know what house rules are and why they are important, it is time to talk about writing great ones!

There are no certain “rules” when trying to set House Rules for your community or the challenges you design on Pukket. But we have gathered a few tips that will help you write the perfect house rules for your community to follow.

Be clear

Clarity is crucial in all formats of communication. Whether you want to introduce a new product or issue a press release, clarity is key. When writing your House Rules, clearly mention what you need the advocates in your community to do, and not to do. 

To avoid any confusion, you can run a small-scale test. Show your House Rules to a few people and ask them if easily understand them. You can request them to explain each rule back to you. This way, you can be sure that what you have written is clear enough for your audience. 

Be firm

If you want your community to do something specific such as tagging your brand in their posts or using a certain hashtag, mention it in the house rules firmly. Especially if they lose points when they do not do it. Communicating such expectations firmly also helps Pukket in granting points to each piece of content with more precision. 

Be brief

Have you ever read every single line on a “terms & conditions” page of a service or product you used? Well, you should, but who has the time? Nobody wants to read through pages of rules and conditions to create a piece of content to receive some points! This is why it is important to communicate your rules as briefly as possible. This helps your brand’s advocates to get the necessary information faster and get to creating content more quickly.

Give examples, if necessary

Examples make everything more relatable and easier to understand. If you feel that you have enough space to give a few examples, please do! Providing examples for what type of content you expect from your community of advocates helps them get a better feeling of what is expected of them. They can use those examples as a guide and create more fitting pieces of content. However, note that sometimes examples might hinder the creativity of your brand’s advocates. Therefore, it is better not to concentrate on only one specific example; provide various examples so that the advocates in your community know that they are not limited.