How to monitor you advocacy marketing challenge on Pukket

As a social media, community, or marketing manager, one of your main areas of responsibility is to create different campaigns and various challenges including advocacy marketing challenges to promote your brand, boost sales or create awareness. However, your job is not just about creating the challenge but monitoring it too.

In this article, we will discuss the importance of monitoring an advocacy marketing challenge and why you should do it too if you haven’t been doing it already. Moreover, we will teach you how to monitor the advocacy marketing challenge you are running on Pukket.

Let’s get started!

The reasons why you should monitor a challenge

Monitoring a challenge has many benefits. This is why nowadays, everyone working in social media and marketing is putting more and more emphasis on it. In this section of this article, we talk about three reasons why you should monitor your advocacy marketing challenge. 

We firstly talk about how by monitoring your challenge, you can measure your performance. How else are you going to know if the challenge is a success or not? Secondly, we will read more about how monitoring your challenge lets you make adjustments when it is necessary. And finally, we will understand that by monitoring your current challenge, you can plan better for your next challenge. 

Let’s dive deeper and discuss these points more in detail. 

Measuring performance

Performance is the main measuring factor in every marketing endeavor. This is why one of the first things that key decision-makers need to decide are the key performance indicators (KPIs) when planning for a challenge.,.

According to Hootsuite, social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. A social media campaign or a challenge can have different KPIs, such as the number of UGCs, likes, engagements, reach and etc. Monitoring allows you to track your challenge’s performance and see what is happening.

Making adjustments, if necessary

Another benefit of monitoring an advocacy marketing challenge is that you can make adjustments if you are not getting the results you expected. Even the most experienced marketers and community managers might sometimes have false assumptions about the outcome of a certain challenge. This is why you need to keep an eye on the community of advocates’ challenge you are holding. 

A lot of effort is placed in creating and running a challenge. Closely monitoring your advocacy marketing challenge allows you to act fast. You can pinpoint the problem more quickly and make the necessary adjustments and move towards success.

Planning better for future challenges

Monitoring your current advocacy marketing challenge allows you to learn more about running a challenge. You can use the valuable knowledge you gained from this experience and bring it with you to the next challenge you are planning. The more experience you have, the fewer mistakes you make when planning for a future challenge. Monitoring an advocacy marketing challenge can make you more flexible and agile which is a positive characteristic in any workplace!

How to monitor an advocacy marketing challenge on Pukket

We at Pukket always try to provide our clients with a seamless experience. This is why you can monitor your advocacy marketing challenges on Pukket dashboard without any troubles. Through Pukket dashboard, you can easily monitor your advocates and their activities, the content they are creating for your brand, and also your challenge’s rewards.

Content

On Pukket dashboard, there are two places where you can track the content your community has created for you. On the Overview page and under “Posts”, you can see your community of advocates’ content sorted by date. Here, you can track how many engagements each piece of content has received and how many points they were awarded. Clicking on the posts will take you to the same content on Instagram. There is also a chart on this page that shows the number of posts your community has created for you in a given period of time.

The posts section on the Overview page
The “Posts” section on the Overview page on Pukket dashboard

The second place for monitoring your advocacy marketing challenge is the Content Analytics page. Here, our powerful AI provides you with a detailed and in-depth image analysis of all the posts your community has created. Scrolling down this page will take you to the “Posts” section. Here you can find a detailed image analysis for each post that your community has shared.

Detailed image analysis for your community's posts on Pukket dashboard
Detailed image analysis for your community’s posts on Pukket dashboard

Advocates

The information regarding the advocates in your community can be found on the Overview and Community Stats pages. On Overview, you can find some general information about your advocates. For example, here you can see how many people have joined your community. Moreover, there is a chart where you can see how many new advocates have joined your community on a given day and over a certain period of time.

An overview of your community of advocates on Pukket dashboard
An overview of your community of advocates on Pukket dashboard for monitoring your advocacy marketing challenge

The Community Stats page provides you with more detailed information about your community of advocates. Here you can monitor your challenge by tracking the number of new and returning advocates (the first pie chart).

Pie chart showing the number of returning and new advocates on Pukket dashbaord
Pie chart showing the number of returning and new advocates on Pukket dashboard to monitor your advocacy marketing challenge

Furthermore, the “Advocacy Leaderboard” is a great tool to track your community of advocates’ activities. Using this list, you can see which advocates in your community are most active and create the most content with the highest engagements.

Advocacy Leaderboard on Pukket dashboard
Advocacy Leaderboard on Pukket dashboard for monitoring your advocacy marketing challenge

Rewards

Rewards are the final section of monitoring your advocacy marketing challenge. On the Rewards Stock page, you can track how many rewards are still remaining in each of your communities’ reward stock. 

Reward Stock page on Pukket dashboard
Reward Stock page on Pukket dashboard

Rewards Stats page provides you with information regarding the monetary amount of your rewards. You can see how your advocates have purchased your rewards and how many of your rewards you still have in your stock. On this page, you also have a “Reward Purchase History”. With this list, you can see which user has bought which reward. Monitoring rewards allows you to determine which rewards are more popular. You can invest more in the more popular rewards for future challenges and attract more people to participate in your challenge.

Rewards Stats page on Pukket dashboard
Rewards Stats page on Pukket dashboard