Marketing is a very crucial aspect of any business, whether established or start-ups. The rule of thumb is that as a B2C business you should spend between 5% to 10% of your revenues on marketing (2% to 5% for B2B businesses). However some businesses find themselves spending more than the upper limit of their respective […]
With the prevailing information age, winning consumer trust is one of the most challenging tasks for businesses, especially start-ups. Traditional marketing channels are becoming expensive and ineffective as consumers have become quite selective of the marketing information they absorb and act upon. The rise of ad-blockers aggrievates the situation even further as many internet users […]
Do you feel like your customer acquisition cost (cac) is too high? You are not alone. The cost of acquiring new customers has risen by more than 50% in the past five years. The reason behind such a sharp increase is the fact that consumers are losing trust in ads and traditional channels of marketing. In as […]