top advocacy management platforms of 2020

Have you decided to incorporate advocacy or community marketing into your marketing strategies? If so you are on the right track. In fact, word of mouth marketing could see the overall effectiveness of your overall marketing improve by 54%. But this won’t come on a silver platter. You have to come up with a well-informed plan […]

advocacy management platforms

Internet advent has remarkably changed the way consumers make their purchase decisions. It’s no longer easy for brands to convince their target consumers that they are the best ones to solve their needs. And because research shows that consumers trust their friends more than brands, businesses are starting to incorporate advocacy management platforms in their […]

Starting a business is among the boldest steps that people make in their lives. Overcoming the fear of being part of the  20% of small enterprises that fail in their first year or 30% second-year small business failures  is quite a big deal. This rate can be considerably higher among tech startups. Congrats if you have a Series A startup. […]

Lean analytics virality

When running a business startup, there’s no better way of measuring your progress and getting clear answers to your important marketing questions than using lead analytics model. By knowing what, how and why to measure in your marketing strategies, you’ll be able to establish where you are in terms of virality and how to improve […]

Influencer marketing is not for you

Marketing trends are quickly evolving. A strategy that used to work superbly for marketers ten years ago is highly likely to be outdated. Influencer marketing is among the most commonly used marketing techniques at the moment. Nearly any brand is looking for someone influencial to pay them handsomely for access to their network. According to […]

brand ambassador

A well managed brand ambassador programme can be your answer to the following problems: Do you feel like your business is facing overwhelming competition? Are your advertisement costs heading to unsustainable levels? Are you striving to generate more quality leads and gain more loyal customers? If your answer is yes to any, if not all […]

employee advocacy

With the current internet era, there are tons of opportunities that businesses can exploit online. However, any marketer will tell you that beating the online competition isn’t always a walk in the park for organizations. To stay ahead of the competition and maintain reasonable customer acquisition costs, marketers have adopted new trends, including employee advocacy. […]

customer advocacy

Marketing is a very crucial aspect of any business, whether established or start-ups. The rule of thumb is that as a B2C business you should spend between 5% to 10% of your revenues on marketing (2% to 5% for B2B businesses). However some businesses find themselves spending more than the upper limit of their respective […]

Effective marketing strategies

With the prevailing information age, winning consumer trust is one of the most challenging tasks for businesses, especially start-ups. Traditional marketing channels are becoming expensive and ineffective as consumers have become quite selective of the marketing information they absorb and act upon. The rise of ad-blockers aggrievates the situation even further as many internet users […]