6 effective strategies to promote your community of advocates’ challenge to reach a wider audience
One of the biggest dreams of every community manager is running a successful community challenge and getting as many people involved in an advocacy marketing challenge as possible. But they know that achieving this task is fairly difficult. Marketers and community managers need to work hard on promoting the challenge in various ways. They need to get the word out about their challenge to a wide audience. In this article, we talk about 6 different ways you can use to promote your advocacy marketing challenge that will get more people to participate!
6 strategies to use when promoting an advocacy marketing challenge:
- Announce on your account that you are having an advocacy marketing challenge
- Use other social media platforms to get the word out about your advocacy marketing challenge
- Don’t forget to put something about your advocacy marketing challenge on the website
- In-store announcements can still get your customers interested in your advocacy marketing challengeSending a newsletter? Mention your advocacy marketing challenge in it
- Directly contact your community to join your advocacy marketing challenge
Announce on your account that you are having an advocacy marketing challenge
You’re lucky if you are using Pukket to create your community of advocates’ challenges as all your community members automatically get notified about your challenges through your brand’s community platform on Pukket. To increase the chances of your members’ participation we recommend to go a step further. Therefore, it is a good idea to announce the challenge you are holding on your brand’s official account too. By announcing the challenge on your brand’s official account, you might even get more advocates to join your community. As you may know, every advocate counts and more advocates mean more UGC content!
Use other social media platforms to get the word out about your advocacy marketing challenge
One other effective strategy to get more people to participate in a challenge is to announce it on other platforms. Say you are running a community of advocates’ challenge on Instagram. To engage more people in your challenge, it is a good idea to announce the challenge on Twitter or Facebook as well.
Some of your followers on Twitter or Facebook might not follow you on Instagram. The challenge is a good opportunity to invite them to follow your brand’s other account as well as asking them to take part in the challenge.
Don’t forget to put something about your advocacy marketing challenge on the website
For many customers, a brand’s website is the most reliable source for any news or announcements. Many of them check the website regularly for updates such as new products or services, any discounts or promotions available. So, when you are running an advocacy marketing challenge, it is a good idea to have a proper announcement on your official website, inviting your website visitors to take part in the challenge. The announcement is also a great opportunity to invite people to follow your social media accounts.
In-store announcements can still get your customers interested in your advocacy marketing challenge
We are writing this article while we are still in the pandemic, but hopefully soon, it will end and we can resume living our normal lives, visiting our favorite stores, and shopping. The reason why we are mentioning the life after the pandemic and visiting stores is that they are amazing places for promoting your advocacy challenge.
Putting up announcements about your challenge in your physical stores is a great way not only to get people’s attention to your advocacy challenge but also to your social media accounts. So, if your brand has any physical stores, be sure to use them to your advantage and promote your challenge.
Sending a newsletter? Mention your advocacy marketing challenge in it
People have different reasons for signing up for a brand’s newsletter. Some want to get informed earlier than others about the latest sales and discounts, others want to know about the latest products and services. Regardless of the reason, people who sign up for a brand’s newsletter are usually interested in that brand and want to stay in touch. Because of their interest, newsletters are a special place to promote your advocacy challenge.
In the newsletter you are sending out, mention your community of advocates and the challenge you are running. Chances are that many of your casual customers turn into your loyal advocates!
Directly invite your community to join your advocacy marketing challenge
The last strategy we want to talk about is to directly contact your customers and invite them to the challenge. Here are 3 ways you can do that:
Direct messages are a great way to invite users who are interested in your brand to join the community and participate in your advocacy challenge. Many love to receive a direct message from the official account of their favorite brand, inviting them to participate in a challenge and get rewarded for it!
If you are not into sending direct messages, you can invite your followers to join the challenge by commenting on their posts. This could be an effective strategy. However, you should be careful with it as Instagram may quickly ban you if you send out generic comments repetitively. Many other platforms also find extensive commenting as spammy behavior. However, Facebook does provide official Instagram APIs through which you can send invitation messages with no problems. Get in touch with us for more info on this feature.
Many brands have a valuable list of their customers’ email addresses. If your brand is anything like others, you can really benefit from such a list. You can get right into your customers’ inboxes and let them know about the challenge you are holding. Some of them might find it interesting to participate.
These are 6 effective strategies you could use to promote your advocacy marketing challenge. You could use them separately or be creative and combine them! Either way, they can help you to attract more people to participate in your challenge. What is better than that?
If you need more information about advocacy marketing, get in touch with us!