Pukket dashboard

In this article, we are going to explore Pukket dashboard and talk about what every item on the dashboard means. For this article, we will take a look at the following pages on Pukket dashboard:

Let’s get started!


The first tab on the side menu available on Pukket dashboard is community. The detailed information about the communities you have is presented under three categories: community onboarding, community page, and challenges.

Community Onboarding

On this page, you connect your Instagram account to Pukket via Facebook. You do not really have much to do with this page once your community is created and you are up and coming.

Community Page

Firstly on this page, you get an overview of the advocacy communities for your brand (and yes, you can have multiple communities for your brand based on different locations). Secondly, if a community is visible to your advocates, the tag “visible to community” appears on top of it.

On Pukket dashboard, there is an edit button for each community so that you can make changes to the page visible to each community. 


This page on Pukket dashboard is for your community of advocates’ challenges. To begin with, just like communities, the challenges can be categorized based on different locations. Furthermore, if a challenge is live for your community of advocates to participate in, the tag “live” appears on top of the challenge. There is also an edit button for each challenge to make any changes. You can also create challenges in accordance with your marketing campaigns, or to encourage users to come up with specific types of content (such as reels, stories, etc).


As the name clearly indicates, on this tab on Pukket dashboard you can find all sorts of analytics about your community and the content they create. To begin with, this tab includes three pages: overview, content analytics, and community stats.


When you log in to Pukket dashboard, the first page you see is the overview. Here you are provided with several analytics about your community, advocates, and the content they create.

The first analytics you see on the Overview page is about your advocates. Firstly, Onboarded Advocates shows the number of users that have received the invitation and joined your community of advocates. Secondly, Identified shows the number of all the users that Pukket has identified using various methods.

Next is Earned Media Value or EMV. EMV is the monetary value of any third-party exposure your brand gets. In other words, EMV shows the value your brand receives from the user-generated content the advocates in your community create. 

The next item is Reach which shows the estimated number of unique users that saw your Instagram post or story. 


Right after reach, we have Engagement. According to Napoleon Cat’s blog, engagement is a collective term that describes the actions that Instagram users can take when interacting with your content. Some of these actions include:

  • Liking your content
  • Commenting your posts
  • Saving your content
  • Visiting your Instagram profile
  • Replying to your Instagram stories

This number shows the total number of engagements that the users in your community have received for their content.

Average Engagement Rate

Average Engagement Rate is next. HubSpot defines Engagement Rate as “a quantitative measure of how users interact with the content on your profile.” Above all, the Average Engagement Rate is calculated by dividing the total number of likes and comments and other interactions for the content your community created by the numbers who have seen the content, multiplied by 100%.

Finally, the last block of this section on this page shows the number of posts Pukket has accepted from the total number of posts that it has inspected. 

After that, in the Posts section, you can see the latest posts created by your community of advocates. Moreover, at the bottom of each post, the amount of Pukket points it has received and its publication date are available.

Next on Pukket dashboard, we have 3 charts showing the number of engagements, posts, and advocates during a specific period of time. You can change the time period using the drop-down menu on top of each chart.

Content Analytics

The next page on the Analytics menu is Content Analytics. Our AI goes through the content that your community creates, analyzes it, and provides you with valuable insight into how your product and services are being talked about on social channels. Firstly, the Labels section refers to the visual objects our AI identifies in each post. Furthermore, Repetition is the number of times our AI recognizes a certain label in your community’s posts. 

If you scroll down this page on Pukket dashboard, you will have a similar analysis for each post individually, sorted by date.

Community Stats

The last page under the Analytics tab is Community Stats. This page provides you with stats and insights about your community of advocates. The first chart on this page is for New and Returning AdvocatesNew Advocates are those users who have just joined your community. Returning Advocates however means the users who have created more than one piece of content for your brand within the set time period. 

Next is Advocacy Leaderboard. Here you will have a list of your most loyal advocates. You can also see how many pieces of content they have created and the total number of engagements they have received.


As the name clearly indicates, this whole tab is about the rewards you provide to your community of advocates.

Rewards Stock

The first section of this page on Pukket dashboard is the Reward Setting. Here you can determine the minimum and maximum amount you would like to reward your advocates using the slider at the top of the page. If you wish to make changes to these settings, you need to click on the Edit button. 

Next is the rewards section. Here you can see the rewards that you already have, sorted by each community’s location. The “Live” tag on top of each reward means that reward is available for your community to purchase with their points. At the bottom of each reward, you can see how many of that specific reward is remaining. To upload more rewards, click on the “Upload Rewards” button. If you need more information about uploading rewards, check this insightful post on our blog.

Rewards Stats

This page contains helpful stats about your rewards. You can see how many of the rewards you uploaded have been claimed and how many are left in stock. 

In the Overview section, the “Total Available” refers to the amount of reward you still have in your stock. The “Total Sold” is the amount of rewards that your community of advocates has purchased. The last part of this section shows the number of unique advocates that have made a purchase from your brand’s store on Pukket platform.

Moving down this page on Pukket dashboard, we have the rewards. Here you can see how many of each of your rewards have been sold, and how many are still in stock.