Influencer marketing alternatives

Considering how prevalent influencer marketing has become nowadays, it is difficult to believe there was a time when people used to laugh at paying huge sums of money to people on social media for promotion. But, that kind of thinking belongs to the past, and now, influencer marketing has become an inseparable part of the […]

customer engagement

8 ways to improve customer engagement Customer engagement is a concept that has been used for many years by many successful marketers. This is because customer engagement drives the success, product development and overall growth of a business. A study by Gallup shows that if customers are fully engaged, they are 23% more likely to […]

How to build an online community

Communities surround us. From the moment we are born, we become members of several communities. These communities could be made up of our family members, friends or people who share a specific interest.  An online community is not so different from an ordinary community besides being virtual.  In this article, we will discuss what online […]

Show advocacy marketing

As someone working in marketing, you must have heard it too! Advocacy marketing is one of the rising marketing trends of 2022. Advocacy marketing is one of the effective strategies that marketers rarely focus on. This is why if you want to get the word out about your products or services, you need to know […]

Influencer marketing vs advocacy marketing

In the digital era, marketing has become a very challenging and complicated task. Now, marketers have multiple channels to choose from and numerous strategies to use in order to introduce their products to more people and attract a wider audience. Influencer marketing and more recently, advocacy marketing are two marketing strategies that due to their […]

what to expect from your community of advocates

Your community of advocates is a great place to promote brand loyalty and build long-lasting relationships with your brand’s most avid supporters. With the help of a community of advocates, you can share your brand’s story in a more authentic way. You can reach a wider audience more quickly and get the word out about […]

advocacy marketing challenges

6 Types of Challenges That Work Best to Engage Your Community of Advocates Many factors impact the fate of an advocacy marketing challenge. These include the timing of your challenge, how you reward your community of advocates, how you promote your challenge, and more factors may influence how successful your advocacy marketing challenge can be. […]

How to monitor you advocacy marketing challenge on Pukket

As a social media, community, or marketing manager, one of your main areas of responsibility is to create different campaigns and various challenges including advocacy marketing challenges to promote your brand, boost sales or create awareness. However, your job is not just about creating the challenge but monitoring it too. In this article, we will […]

Pukket dashboard

In this article, we are going to explore Pukket dashboard and talk about what every item on the dashboard means. For this article, we will take a look at the following pages on Pukket dashboard: Community Analytics Rewards Let’s get started! Community The first tab on the side menu available on Pukket dashboard is community. […]

writing house rules

Whether or not a campaign or a challenge becomes successful depends on many factors. One of the most important ones is the house rules (or in other words the Must Have’s and Must Not Have’s as some may put it).  Through these guidelines, you are communicating your expectations with your community of advocates. You tell […]