influencers and advocacy at scale

Influencers: Mega, Micro, Nano. What Next? From start-ups to Fortune 500 companies, influencer marketing has become a trendy marketing channel for brand building and raising awareness. The industry is growing at a very rapid pace, and experts are estimating it to hit 10 billion dollars by 2020. Besides,  almost 60% of marketers have increased their 2019 influencer marketing spending. […]

top advocacy management platforms of 2020

Have you decided to incorporate advocacy or community marketing into your marketing strategies? If so you are on the right track. In fact, word of mouth marketing could see the overall effectiveness of your overall marketing improve by 54%. But this won’t come on a silver platter. You have to come up with a well-informed plan […]

advocacy management platforms

Internet advent has remarkably changed the way consumers make their purchase decisions. It’s no longer easy for brands to convince their target consumers that they are the best ones to solve their needs. And because research shows that consumers trust their friends more than brands, businesses are starting to incorporate advocacy management platforms in their […]