Influencer marketing alternatives

Considering how prevalent influencer marketing has become nowadays, it is difficult to believe there was a time when people used to laugh at paying huge sums of money to people on social media for promotion. But, that kind of thinking belongs to the past, and now, influencer marketing has become an inseparable part of the […]

customer engagement

8 ways to improve customer engagement Customer engagement is a concept that has been used for many years by many successful marketers. This is because customer engagement drives the success, product development and overall growth of a business. A study by Gallup shows that if customers are fully engaged, they are 23% more likely to […]

How to build an online community

Communities surround us. From the moment we are born, we become members of several communities. These communities could be made up of our family members, friends or people who share a specific interest.  An online community is not so different from an ordinary community besides being virtual.  In this article, we will discuss what online […]

run advocacy marketing

5 Tips to Make Your Community of Advocates More Active The competition for getting the customers’ attention has never been this fierce. Nowadays, every brand is trying to reach more people and convey its message to a new audience. Implementing advocacy marketing at a large scale is one of the latest trends in the realm […]

community of advocates

When you first start building your community of advocates using Pukket, there are a lot of different tasks going on behind the scenes. We at Pukket start going through your followers to identify potential advocates to invite to your community. We also go through your brand’s specific hashtags and your posts’ interactions. In this article, […]

what to expect from your community of advocates

Your community of advocates is a great place to promote brand loyalty and build long-lasting relationships with your brand’s most avid supporters. With the help of a community of advocates, you can share your brand’s story in a more authentic way. You can reach a wider audience more quickly and get the word out about […]

advocacy marketing challenges

6 Types of Challenges That Work Best to Engage Your Community of Advocates Many factors impact the fate of an advocacy marketing challenge. These include the timing of your challenge, how you reward your community of advocates, how you promote your challenge, and more factors may influence how successful your advocacy marketing challenge can be. […]

How to monitor you advocacy marketing challenge on Pukket

As a social media, community, or marketing manager, one of your main areas of responsibility is to create different campaigns and various challenges including advocacy marketing challenges to promote your brand, boost sales or create awareness. However, your job is not just about creating the challenge but monitoring it too. In this article, we will […]

community marketing

Just like the way you need friends and family in your social circle, a business also requires a community to interact with for support in business. Nearly every successful organization integrates community engagement initiatives in order to increase loyalty, advocacy and brand affinity. This brings about the concept of community marketing. This form of marketing […]

top advocacy management platforms of 2020

Have you decided to incorporate advocacy or community marketing into your marketing strategies? If so you are on the right track. In fact, word of mouth marketing could see the overall effectiveness of your overall marketing improve by 54%. But this won’t come on a silver platter. You have to come up with a well-informed plan […]