advocacy management platforms

Internet advent has remarkably changed the way consumers make their purchase decisions. It’s no longer easy for brands to convince their target consumers that they are the best ones to solve their needs. And because research shows that consumers trust their friends more than brands, businesses are starting to incorporate advocacy management platforms in their […]

Influencer marketing is not for you

Marketing trends are quickly evolving. A strategy that used to work superbly for marketers ten years ago is highly likely to be outdated. Influencer marketing is among the most commonly used marketing techniques at the moment. Nearly any brand is looking for someone influencial to pay them handsomely for access to their network. According to […]

customer advocacy

Marketing is a very crucial aspect of any business, whether established or start-ups. The rule of thumb is that as a B2C business you should spend between 5% to 10% of your revenues on marketing (2% to 5% for B2B businesses). However some businesses find themselves spending more than the upper limit of their respective […]