Influencer marketing alternatives

Considering how prevalent influencer marketing has become nowadays, it is difficult to believe there was a time when people used to laugh at paying huge sums of money to people on social media for promotion. But, that kind of thinking belongs to the past, and now, influencer marketing has become an inseparable part of the […]

Influencer marketing vs advocacy marketing

In the digital era, marketing has become a very challenging and complicated task. Now, marketers have multiple channels to choose from and numerous strategies to use in order to introduce their products to more people and attract a wider audience. Influencer marketing and more recently, advocacy marketing are two marketing strategies that due to their […]

Influencer marketing is not for you

Marketing trends are quickly evolving. A strategy that used to work superbly for marketers ten years ago is highly likely to be outdated. Influencer marketing is among the most commonly used marketing techniques at the moment. Nearly any brand is looking for someone influencial to pay them handsomely for access to their network. According to […]