customer engagement

8 ways to improve customer engagement Customer engagement is a concept that has been used for many years by many successful marketers. This is because customer engagement drives the success, product development and overall growth of a business. A study by Gallup shows that if customers are fully engaged, they are 23% more likely to […]

Effective marketing strategies

With the prevailing information age, winning consumer trust is one of the most challenging tasks for businesses, especially start-ups. Traditional marketing channels are becoming expensive and ineffective as consumers have become quite selective of the marketing information they absorb and act upon. The rise of ad-blockers aggrievates the situation even further as many internet users […]