word-of-mouth marketing

Do you remember the last time you went to a great restaurant and wanted to recommend it to your friends and family members? Can you think of the last time you saw something and just had to tell everyone you know about it? If yes, then you have experienced word-of-mouth marketing first-hand. In this article, […]

employee advocacy

With the current internet era, there are tons of opportunities that businesses can exploit online. However, any marketer will tell you that beating the online competition isn’t always a walk in the park for organizations. To stay ahead of the competition and maintain reasonable customer acquisition costs, marketers have adopted new trends, including employee advocacy. […]