Have you decided to incorporate advocacy or community marketing into your marketing strategies? If so you are on the right track. In fact, word of mouth marketing could see the overall effectiveness of your overall marketing improve by 54%. But this won’t come on a silver platter. You have to come up with a well-informed plan on how to conduct your advocacy programs. Here are the top advocacy management platforms of 2020 in no particular order.
One of the components of your plan should be a top-notch advocacy management platform that corresponds to your objectives. Considering there are hundreds of such platforms, you might find it quite confusing to select one from the rest. But don’t worry. Following unbiased research, we’ve compiled for you a list of the best advocacy management platforms you can choose from for your 2020 marketing plan. Let’s have a look at it.
Created in the year 2008 by Ryan Holmes, Hootsuite has become a coveted advocacy management platform with more than 18 million people across the world. Their app, which primarily focuses on social publishing, is reasonably priced and suitable for businesses with relatively simple needs. In case you need social listening features alongside social publishing, you’ll have to buy another app called Hootsuite Insights from the same platform.
With Hootsuite’s Employee Advocacy Toolkit, you can easily create an effective employee advocacy program through the Hootsuite app. Besides, the app helps you to maintain a close eye on the customer reviews concerning your brand across various social media channels.
InviteReferrals has advocacy marketing software which they claim to have over 20,000 users. Available in more than 20 languages, InviteReferrals app can be used by lots of different people globally. If you have a referral campaign that you’d like to launch promote, you can use InviteReferrals referral program to reach a larger audience through your existing customers. Besides, the apps help you to keep track of the results of your campaign.
After setting up a referral campaign through the app, the next step is to integrate and promote it through your website and/or social media channels. Customers who like your product and would like to get the referral program’s reward will enroll into the program. Upon the enrollment, the customers can refer friends on various social channels to your products/campaign.
The InviteRefferals app will track every invite, website visit through the campaign and each referral conversion. It then sends a reward email to a referrer for every successful referral conversion. Besides, it allows you to track individual customer’s data, thus the ability to identify the referrers who are the most influential. Besides, you can export such data anytime.
Pukket recognizes the fact that many consumers are willing to share their own experiences with various brands on social media for free. As such, the platform has an application that’s designed to encourage the over 1 billion active Instagram users to talk about their favorite brands. Brands can use Pukket’s web app, mobile app or the API service to manage and reward their advocates on social media. Pukket automatically detects, moderates and rewards these advocates for each and every relevant posts shared. The social loyalty credits can then be redeemed for various vouchers.
Pukket advocacy management platform is fully automated using computer vision and NLP techniques to help you streamline your advocacy marketing processes. The automation comes in handy for the scalability of your marketing efforts besides saving your time. Brand community managers will then have access to their web and mobile dashboard to track their progress and analytics.
Influitive is another platform designed to help you build sturdier relationships with your customers and brand advocates at scale. With a simple design and intuitive user interface, the Influitive is easy to use for the creation and management of your advocacy programs. Whether your objective is to increase your conversion through social shares, online user reviews/testimonials, and product feedback or peer support, among other advocacy marketing strategies, Influitive app got you covered.
When it comes to advocates, they are awarded points that they can redeem for different professional perks and privileges. Another key feature of the platform is flexibility. You have a range of advocacy service packages to choose from, depending on your specific needs.
MobileAction! is an innovative advocacy software developed by DNL OmniMedia. The app supports efficiency in your advocacy efforts by allowing you to send targeted action notifications to your advocates easily. Additionally, it displays your upcoming events for your brand advocate’s awareness.
If you want customized features that correspond to your brand for your mobile advocacy, you can talk to the DNL OmniMedia and they’ll make it happen. From the functionality of the app to the fonts and colors, the app will be configured to fit your needs and brand’s uniqueness.
All these platforms are run by technology and marketing experts with a wealth of experience in advocacy marketing. Any of them could be the real deal for your 2020 advocacy campaigns. However, you need to consider your specific needs and preferences before you settle on any them. Here was the list of top advocacy management platforms of 2020 for you.