For the people: We share our experiences and stories on social media everyday and happen to do a valuable job for those brands that have a presence in our lives. It's because we have tremendous influence on our circle of friends and family members. We're trying to hold brands accountable for the valuable work being done in promoting their work.
For Brands: Nowadays content is king, butcontent creation can be a daunting job for every business. Your customers are the best sources of content creation, and they do it in the most authentic way. So leave it to them, and reward them every time they post something based on their performance with your business vouchers. You'll have higher loyalty, better retention and a higher social media presence.