1st Sep 2017:
Starting the Market Research
Key findings: Digital Advertising worth ~$160 Billion in 2017. Influencer Marketing from $2.5 Billion to $5-$10 Billion by 2017. Millennials better engage with those brands that reward them. Authentic content creation is the key driver of marketing strategies on social media.
30th Sep 2017:
Baking our idea with the help of mentors @Launch22
Key Learning Points: All assumptions need to be tested. Pre-totyping can increase speed and reduce costs in idea validation phase.
15th Oct 2017:
Validating the assumptions with Gallinee cosmetics
Key Learning Points: Some brands have a close relationship with their customers and don't want to make it transactional by asking them to do something for them in return for vouchers; brand engagement should rather happen organically.
8th Nov 2017:
Attending the 1st Influencer Marketing Conference in Europe, titled "Under the Influence"
Key Learning Points: The industry is focusing on serving the brands. Micro and mega influencers are the priority for campaigns. 75% of engagements on social media platforms can be fake. Social media accounts can be a source of income in the near future.
15th Nov 2017:
Validating our new assumptions with ScentsGarden London
Key Learning Points: It's better to focus on Fast Moving Consumer Goods and markets in order to get a higher rate of engagement with brands. Cafes and restaurants are a great match as many people post about their food experiences on social media accounts as well.
25th Nov 2017 - 28th Feb 2018:
Finalising our 1st stage branding
Key Points: Pukket was selected for number of reasons (replacing Emojicoin), including appeal to millennials, showing the value of authentivity and incentivising our platform.
25th Nov 2017:
Starting the sketching, wireframing and building the prototype of our Pukket app
Status: User app completed Brand app ongoing
15th Dec 2017:
Setting up our online presence, including website and social media accounts
25th Dec 2017:
Signing up BurgistaBros (with 4 branches across London) as our 1st partners in the restaurant and cafe market
Status: Preparing for testing the idea at 4 branches, ongoing
1st Jan 2018:
Finalising the list of features for the MVP
5th Jan 2018:
Applying for Instagram API (sandbox mode) + trialling AWS, Google Cloud and Microsoft Azure
20th Feb 2018:
Finalising preparation of our server-side implementation, the infrustucture and testing the system
1st April 2018:
Finalising the implementation and the testing of our MVP and preparing for a press release
30th Apr 2018:
Releasing the app in the Android and iOS markets