Shopping is one of our everyday activities that has taken different forms over time. Those changes were sometimes affected by the culture we live in or the impact of external events such as the pandemic. In this article, we will … Read More
advocacy management platforms
The Best Online Community Platform for You
Do you ever wish to have a place to host your army of customers who would protect you on a rainy day when your reputation is in danger? What if you don’t need to start from scratch every time you … Read More
How to Create an Effective Referral Marketing Campaign
Referral marketing is the perfect choice when it comes to brand awareness and sales with a modest marketing budget. For instance, leads from the referral program have a 30% higher conversation rate, and referred customers have a 16% higher lifetime … Read More
4 Alternatives to Influencer Marketing
Considering how prevalent influencer marketing has become nowadays, it is difficult to believe there was a time when people used to laugh at paying huge sums of money to people on social media for promotion. But, that kind of thinking … Read More
How to Increase Customer Engagement
8 ways to improve customer engagement Customer engagement is a concept that has been used for many years by many successful marketers. This is because customer engagement drives the success, product development and overall growth of a business. A study … Read More
Online Community: What It Is & How to Build One
Communities surround us. From the moment we are born, we become members of several communities. These communities could be made up of our family members, friends or people who share a specific interest. An online community is not so different … Read More
Advocacy Marketing, What It Is & Why You Should Do It
As someone working in marketing, you must have heard it too! Advocacy marketing is one of the rising marketing trends of 2022. Advocacy marketing is one of the effective strategies that marketers rarely focus on. This is why if you … Read More
Influencer Marketing VS. Advocacy Marketing
In the digital era, marketing has become a very challenging and complicated task. Now, marketers have multiple channels to choose from and numerous strategies to use in order to introduce their products to more people and attract a wider audience. … Read More
Why You Should Engage Your Community of Advocates
Your community of advocates is a great place to promote brand loyalty and build long-lasting relationships with your brand’s most avid supporters. With the help of a community of advocates, you can share your brand’s story in a more authentic … Read More
What Type of Advocacy Marketing Challenge Works Best?
6 Types of Challenges That Work Best to Engage Your Community of Advocates Many factors impact the fate of an advocacy marketing challenge. These include the timing of your challenge, how you reward your community of advocates, how you promote … Read More