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advocacy management platforms

group buying or group shopping

Group buying, the future of e-commerce

Shopping is one of our everyday activities that has taken different forms over time. Those changes were sometimes affected by the culture we live in or the impact of external events such as the pandemic. In this article, we will … Read More

best online community platform

The Best Online Community Platform for You

Do you ever wish to have a place to host your army of customers who would protect you on a rainy day when your reputation is in danger? What if you don’t need to start from scratch every time you … Read More

How to Create an Effective Referral Marketing Campaign

Referral marketing is the perfect choice when it comes to brand awareness and sales with a modest marketing budget. For instance, leads from the referral program have a 30% higher conversation rate, and referred customers have a 16% higher lifetime … Read More

Influencer marketing alternatives

4 Alternatives to Influencer Marketing

Considering how prevalent influencer marketing has become nowadays, it is difficult to believe there was a time when people used to laugh at paying huge sums of money to people on social media for promotion. But, that kind of thinking … Read More

customer engagement

How to Increase Customer Engagement

8 ways to improve customer engagement Customer engagement is a concept that has been used for many years by many successful marketers. This is because customer engagement drives the success, product development and overall growth of a business. A study … Read More

How to build an online community

Online Community: What It Is & How to Build One

Communities surround us. From the moment we are born, we become members of several communities. These communities could be made up of our family members, friends or people who share a specific interest.  An online community is not so different … Read More

Show advocacy marketing

Advocacy Marketing, What It Is & Why You Should Do It

As someone working in marketing, you must have heard it too! Advocacy marketing is one of the rising marketing trends of 2022. Advocacy marketing is one of the effective strategies that marketers rarely focus on. This is why if you … Read More

Influencer marketing vs advocacy marketing

Influencer Marketing VS. Advocacy Marketing

In the digital era, marketing has become a very challenging and complicated task. Now, marketers have multiple channels to choose from and numerous strategies to use in order to introduce their products to more people and attract a wider audience. … Read More

what to expect from your community of advocates

Why You Should Engage Your Community of Advocates

Your community of advocates is a great place to promote brand loyalty and build long-lasting relationships with your brand’s most avid supporters. With the help of a community of advocates, you can share your brand’s story in a more authentic … Read More

advocacy marketing challenges

What Type of Advocacy Marketing Challenge Works Best?

6 Types of Challenges That Work Best to Engage Your Community of Advocates Many factors impact the fate of an advocacy marketing challenge. These include the timing of your challenge, how you reward your community of advocates, how you promote … Read More