organic growth

group buying or group shopping

Group buying, the future of e-commerce

Shopping is one of our everyday activities that has taken different forms over time. Those changes were sometimes affected by the culture we live in or the impact of external events such as the pandemic. In this article, we will … Read More

e-commerce marketing

E-commerce marketing; best strategies and tactics

Operating an online business is very different from an offline one. There are specific online platforms, strategies, tactics, and know-how to learn. And e-commerce marketing is the core of your challenges and the digital skill set you need to learn. … Read More

best online community platform

The Best Online Community Platform for You

Do you ever wish to have a place to host your army of customers who would protect you on a rainy day when your reputation is in danger? What if you don’t need to start from scratch every time you … Read More

customer acquisition

Customer Acquisition Strategy for SMEs

Having paying customers is the only factor without which no business can survive. Moreover, one can make a far better decision if she knows how much it costs to acquire new customers. Therefore, developing a customer acquisition strategy is one … Read More

2023 Marketing Trends

Top 10 Marketing Trends of 2023 Every Marketer Should Know

To reduce the risk and improve the results of your marketing activities, you need to be aware of the changes and the trends shaping the space. Here we explain the nine most important marketing trends to have in mind for … Read More

Referral Marketing

The Ultimate Guide to Referral Marketing

As an online business, finding cost-effective ways to increase sales and expand your customer base must be one of your highest concerns on daily basis. Here we have prepared a comprehensive article about the most effective digital marketing methods, called … Read More

Your Guide to Growing Your Series A Startup Organically

Starting a business is among the boldest steps that people make in their lives. Overcoming the fear of being part of the  20% of small enterprises that fail in their first year or 30% second-year small business failures  is quite a big deal. This … Read More


Shareability: Your Answer to Lower Customer Acquisition Cost (CAC)

Do you feel like your customer acquisition cost (cac) is too high? You are not alone. The cost of acquiring new customers has risen by more than 50% in the past five years. The reason behind such a sharp increase is the … Read More