word of mouth

group buying or group shopping

Group buying, the future of e-commerce

Shopping is one of our everyday activities that has taken different forms over time. Those changes were sometimes affected by the culture we live in or the impact of external events such as the pandemic. In this article, we will … Read More

e-commerce marketing

E-commerce marketing; best strategies and tactics

Operating an online business is very different from an offline one. There are specific online platforms, strategies, tactics, and know-how to learn. And e-commerce marketing is the core of your challenges and the digital skill set you need to learn. … Read More

best online community platform

The Best Online Community Platform for You

Do you ever wish to have a place to host your army of customers who would protect you on a rainy day when your reputation is in danger? What if you don’t need to start from scratch every time you … Read More

customer acquisition

Customer Acquisition Strategy for SMEs

Having paying customers is the only factor without which no business can survive. Moreover, one can make a far better decision if she knows how much it costs to acquire new customers. Therefore, developing a customer acquisition strategy is one … Read More

2023 Marketing Trends

Top 10 Marketing Trends of 2023 Every Marketer Should Know

To reduce the risk and improve the results of your marketing activities, you need to be aware of the changes and the trends shaping the space. Here we explain the nine most important marketing trends to have in mind for … Read More

Referral Marketing

The Ultimate Guide to Referral Marketing

As an online business, finding cost-effective ways to increase sales and expand your customer base must be one of your highest concerns on daily basis. Here we have prepared a comprehensive article about the most effective digital marketing methods, called … Read More

How to Create an Effective Referral Marketing Campaign

Referral marketing is the perfect choice when it comes to brand awareness and sales with a modest marketing budget. For instance, leads from the referral program have a 30% higher conversation rate, and referred customers have a 16% higher lifetime … Read More

word-of-mouth marketing

Word-of-Mouth Marketing: Definition and Importance

Do you remember the last time you went to a great restaurant and wanted to recommend it to your friends and family members? Can you think of the last time you saw something and just had to tell everyone you … Read More

employee advocacy

Your Guide To Employee Advocacy

With the current internet era, there are tons of opportunities that businesses can exploit online. However, any marketer will tell you that beating the online competition isn’t always a walk in the park for organizations. To stay ahead of the … Read More